Storyboard & Development
1st draft
2nd draft
3rd draft - FINAL
Shot list
Video Board
Animatic
Digipak Sketches
1st draft
2nd draft
3rd/Final draft
Web sketch & Navigation tree
Branding Guidelines
Color scheme
This is the palette our chain of products will follow to reinforce branding, showing the audience the connection between our products and make them see the products as cohesive.
After a few attempts, we went with the font "Feeling Passionate" as it resembles a marker handwriting which would then help us link the products together as they follow a scrapbook/polaroids theme. Furthermore, the font can come across as bold and intense, reinforcing the indie pop rock subcultures.
Typography
Our production logo will be attached to any official document (e.g. mail, products, etc.) as a signature to increase brand identity.
Production logo
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All across the products, the artist will be seen wearing the same outfits, especially the outfit in performance scenes to boost her image as an artist
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The concept will be mainly influenced by scrapbooks to track down the artist's self-discovery and growth journey
Clothing & props
Social media Strategy
Sasting & Talent release
Final cast
Khanh Vy
as Annabella
Van Khanh
as Evelyn (artist)
Bao Tran
as Heather
Location scouting & Permissions
9Box Studio
(Performance)
Smile Building
(Elevator)
Camy Studio
(Bedroom & Living Room)
T8 Studio
(Performance)
Smile Builiding
(Rooftop)
BVIS Auditorium
(Performance)
Props, Costumes & Set design
